Identifying and organizing all the different technologies used in health
In 2016, analysts reported that the global wellness economy reached $3.7 trillion and growth is expected to accelerate by 17% in the next five years. In 2017, we predict there will be a tremendous opportunity for marketers to meet the needs of health-focused consumers.
Everything from technology overload to anxiety about healthcare and the economy is taking a toll on Americans. A recent study reveals that, on a scale of 1-10, the average stress level among Americans rose from an all-time low of 4.8 in 2015 to an all-time high of 5.1 in early 2017. As a result, more consumers are reporting disrupted sleep, anxiety, irritability, and fatigue and turning to self-care techniques like meditation, exercise, and dietary changes to mitigate the effects of stress.
Consumers want to feel some degree of certainty in the world; and the ability to take care of ourselves, each other, and the planet feels more intentional and purpose-driven than ever before. Marketers who acknowledge this, by offering best-in-class products and sustainable practices, can empower consumers and drive trust by authentically connecting to a brand's values.
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